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Fitglow Beauty

Vegan Good Lash + Mascara

11 reviews
New sky high lift + curl brush technology! 3-in-1 vegan mascara that adds color while making lashes look long and voluminous. Powerful botanical extracts and plant protein give a healthy, conditioned look to lashes. Used daily, lashes will look thicker, fuller, and stronger.


Apply the natural vegan mascara from roots to ends of lashes, wiggling the brush while sweeping upward. Reapply as desired.


Full Ingredient List

Aqua, Iron Oxide (Ci 77499), Euphorbia Cerifera (Candelilla) Wax*, Copernicia Cerifera (Carnauba Wax)*, Oryza Sativa (Rice) Bran Wax*, Vegetable Collagen, Myrica Pubescens Fruit Wax*, Stearic Acid (Cocoa Source), Equisetum Arvense (Horsetail Plant) Extract*, Olea Europaea (Olive) Oil*, Sorbitan Sesquioleate, Propanediol/Pentylene Glycol/Phenethyl Alcohol (Non-Gmo Sugar Source), Hydrolyzed (Lupine) Plant Protein



When a lifelong athlete encounters the same skin hurdle time and time again, she handles it the only way she knows how: head-on. Anna Buss battled rosacea, hyperpigmentation, and sensitive skin her whole life. Her love and understanding of the human body gave her a unique perspective on solving her skin woes: instead of forcing the skin into submission, learn to speak its language and transform its behavior from the inside out. After years of R&D to understand how the skin works, Anna left her corporate job and founded Fitglow Beauty, a passion project-turned-high performance skincare and color cosmetics line, backed by volumes of evidence-based research.
Customer Reviews
3.1 Based on 11 Reviews
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Carole H.
Good Lash

Love it!

Beauty Heroes®

Hi Carole, We love this Fitglow mascara and serum in one as well! Thanks for sharing : )

Bekkah C.
My Favorite Natural Mascara

I was looking for a good replacement for my long-time tried and true, but oh-so-no-natural, Cover Girl great lash and THIS IS IT. It gives me long, full, doll-like lashes. I love the dramatic effect.

Mayra P.
Leaves me with raccoon eyes...

Not sure what all the hype was about? Maybe they weren't being very honest because it's very dry and difficult to put on (like really!) and I only get a slight minimal lift and 5 mins later my under eye is black from the mascara and just an overall crumbly look on the lashes not smooth. I thought it was going to be amazing so I was excited to try it. Now I just feel like throwing it way is having dark under eye due to your mascara, flattering in any way! And to top it off it doesn't even clean off easily and sometimes I'm at work and it just isn't the best!

Love it

It is a little different than other mascaras. Applying plenty at first application is imparitive. Adding more after it dries will make it flaky. But removing it is easy with water. Definitely adds length and my lashes seem to have less breakage.

Jaime A.
Not worth the price tag

I had high hopes for this mascara but it didn't work for me. The brush is HUGE! I always end up hitting my eyelid with it. The product travels down my lower eyelid mid day. Big bust for me.

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