Lovinah is a celebration of sacred beauty and healing herbal traditions and botanical remedies used in Africa to address skin problems with a twist of modern technology. Lovinah offers a range of plant-powered products that address hormonal challenges, premature aging, and visibly improve the complexion. Each beauty product is rich in beautiful history and slowly crafted in micro-batches with potent botanicals.
Joy Ekhator is the founder of Lovinah and growing up in a traditional African home in her native Nigeria, she experienced the healing powers of mother nature through her grandmother who was an herbalist, traditional doctor, bonesetter and midwife. It was through the ancient African knowledge of plants passed down to her, that she was able to heal her own skin conditions after having three children in three years while working full-time as a computer programmer leaving her with a hormonal imbalance, weight gain and cystic acne. Her interest in the connection between the mind, body, and soul bring Lovinah clients a well-balanced experience, and an opportunity to experience her personal perspective on skincare and scientifically advanced beauty rituals.