The Straight A

Description

The Straight A Advanced Gentle Retinol Treatment by Maya Chia uses an encapsulated retinol- a safe derivative of Vitamin A without BHT- combined with two forms of botanical retinol- Bakuchiol and Moth Bean Extract. This targeted serum is designed to help improve the look of fine lines and wrinkles while promoting plumper, smoother, more radiant looking skin. Maya Chia combines these potent vitamin A sources with vitamin C and E to help brighten and reduce hyperpigmentation. Nutrient dense botanicals like chia seed and Buriti oil are used to help moisturize and nourish the skin and reducing any risk of irritation.

The iconic Maya Chia Straight A serum is a gentle retinol treatment designed to refresh the skin using a perfect balance of effective ingredients. It utilizes the well-researched vitamin A derivative, retinol, along with botanical vitamin A sourced from bakuchiol and moth bean extract. This suite of focused ingredients work together synergistically to help improve cell turnover rate, support the feeling of collagen renewal and reduce the appearance of fine lines or wrinkles. The Maya Chia Straight A serum brightens the look of your face and improves the appearance hyper-pigmentation while nourishing the skin with supportive organic and nutrient-rich botanicals. The Maya Chia Straight A Serum should deliver visible results in 4-8 weeks of consistent use.

HOW TO USE IT

Use at night only. Apply a thin layer of the The Straight A after cleansing and misting. Follow with an application of moisturizer as needed. Retinol serums should be avoided if you are pregnant or nursing. Please use sunscreen daily, as retinoid products do have exfoliating properties.

INGREDIENTS

Superpower Ingredients

Bakuchiol, Buriti, Chia, Moth Bean, Raspberry, Rosehip, Vitmain A 

Full Ingredient List

Supercritical Chia (Salvia Hispanica) Seed Oil, Encapsulated Retinol (and) Phospholipids, Rosa Canina (Rose Hip) Seed Oil*, Vigna Aconitifolia Seed (Moth Bean) Extract, Bakuchiol, Caprylic/Capric Triglyceride, Rubus Idaeus (Raspberry) Seed Oil*, Mauritia Fexuosa (Buriti) Oil, Tetrahexyldecyl Ascorbate (Vitamin C), Helianthus Annuus (Sunflower) Seed Oil, Saccharomyces/Podophyllum Peltatum Ferment Filtrate, Rosa (Rose) Damascena Extract, Tocopherol (Vitamin E Non GMO), Rosemary Officinalis (Rosemary) Extract

*Organic

ABOUT THIS BRAND

Through her lifelong fascination with the rituals of the Mayan culture, Susanne Norwitz, Founder of Maya Chia, discovered that chia seeds, a Mayan superfood, produced the most omega and nutritionally dense oil in nature, clinically proven to increase skin hydration, improve skin barrier function and reduce transepidermal water loss. Motivated to bring this Mayan gift to the masses, she delved into her own research to identify the purest method for extraction to ensure the integrity of the oil remains as close to its original plant-based form as possible. It is the patented, supercritical extraction method of chia seed oil that makes Maya Chia a star. Maya ChiaÕs mission is to support beautiful skin powered by natureÕs most active botanicals. Each beauty product in the line boasts a super concentration of active ingredients that strike the perfect balance of omegas, antioxidants, and minerals to deeply moisturize and nourish the skin. Susanne now sources all of her chia seed oil from sustainable cooperatives in Central and South America and donates a portion of the companyÕs net profits to organizations that build farms and schools in Mayan communities.

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.