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The Straight A

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The Straight A

7 reviews



“My Can't Live Without Product. Been using this product for over a year and the difference in my skin is nothing short of miraculous: softened fine line & wrinkles and gently faded sun damage. ”

- Rachel A.

The Straight A Advanced Gentle Retinol Treatment by Maya Chia uses an encapsulated retinol- a safe derivative of Vitamin A without BHT- combined with two forms of botanical retinol- Bakuchiol and Moth Bean Extract. This targeted serum is designed to help improve the look of fine lines and wrinkles while promoting plumper, smoother, more radiant looking skin. Maya Chia combines these potent vitamin A sources with vitamin C and E to help brighten and reduce hyperpigmentation. Nutrient dense botanicals like chia seed and Buriti oil are used to help moisturize and nourish the skin and reducing any risk of irritation.

The iconic Maya Chia Straight A serum is a gentle retinol treatment designed to refresh the skin using a perfect balance of effective ingredients. It utilizes the well-researched vitamin A derivative, retinol, along botanical vitamin A sourced from bakuchiol and moth bean extract. This suite of focused ingredients work together synergistically to help improve cell turnover rate, support the feeling of collagen renewal and reduce the appearance of fine lines or wrinkles. The Maya Chia Straight A serum brightens the look of your face and improves the appearance hyper-pigmentation while nourishing the skin with supportive organic and nutrient-rich botanicals. The Maya Chia Straight A Serum should deliver visible results in 4-8 weeks of consistent use.


Use at night only. Apply a thin layer of the The Straight A after cleansing and misting. Follow with an application of moisturizer as needed. Retinol serums should be avoided if you are pregnant or nursing. Please use sunscreen daily, as retinoid products do have exfoliating properties.


Superpower Ingredients

Bakuchiol, Buriti, Chia, Moth Bean, Raspberry, Rosehip, Vitmain A 

Full Ingredient List

Supercritical Chia (Salvia Hispanica) Seed Oil, Encapsulated Retinol (and) Phospholipids, Rosa Canina (Rose Hip) Seed Oil*, Vigna Aconitifolia Seed (Moth Bean) Extract, Bakuchiol, Caprylic/Capric Triglyceride, Rubus Idaeus (Raspberry) Seed Oil*, Mauritia Fexuosa (Buriti) Oil, Tetrahexyldecyl Ascorbate (Vitamin C), Helianthus Annuus (Sunflower) Seed Oil, Saccharomyces/Podophyllum Peltatum Ferment Filtrate, Rosa (Rose) Damascena Extract, Tocopherol (Vitamin E Non GMO), Rosemary Officinalis (Rosemary) Extract



Through her lifelong fascination with the rituals of the Mayan culture, Susanne Norwitz, Founder of Maya Chia, discovered that chia seeds, a Mayan superfood, produced the most omega and nutritionally dense oil in nature, clinically proven to increase skin hydration, improve skin barrier function and reduce transepidermal water loss. Motivated to bring this Mayan gift to the masses, she delved into her own research to identify the purest method for extraction to ensure the integrity of the oil remains as close to its original plant-based form as possible. It is the patented, supercritical extraction method of chia seed oil that makes Maya Chia a star. Maya ChiaÕs mission is to support beautiful skin powered by natureÕs most active botanicals. Each beauty product in the line boasts a super concentration of active ingredients that strike the perfect balance of omegas, antioxidants, and minerals to deeply moisturize and nourish the skin. Susanne now sources all of her chia seed oil from sustainable cooperatives in Central and South America and donates a portion of the companyÕs net profits to organizations that build farms and schools in Mayan communities.


Customer Reviews
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Filter Reviews:
Rachel A.
United States United States

My "Can't Live Without" Product

Been using this product for over a year and the difference in my skin is nothing short of miraculous: softened fine line and wrinkles, shrunken pores to the point where they're practically undetectable, and gently faded sun damage. The formulation itself is a pleasant sensorial experience: glides on silky smooth and smells wonderful! Can't recommend enough!


Beauty Heroes®

Any product that you continue to repurchase time after time for over a year is clearly a true Hero product. We love hearing that The Straight A is working so well for you!

Ann M.
United States United States


This is one of my favorite products. I feel like it makes a difference right after putting it on.


Beauty Heroes®

Thank you for this wonderful review!

Urvi R.
United States United States


It’s absorb in skin and moisturizer

Roxanne S.
United States United States

Skin is clear!!

Really see a difference in my skin using this product!! My skin tone is clear and brighter!! Will purchase this again!!

A Beauty Heroes® Customer
United States United States

This product really makes difference in ageing skin!

I'm in my late 40th and I can tell that this product really makes difference in my skin firmness without any irritation. I can easily use it every night and see my skin in its best in the morning. Repurchased and will be repurchasing!

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