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Brow Grooming Serum

Brow Grooming Serum - Beauty Heroes® Brow Grooming Serum Brow Grooming Serum - Beauty Heroes® Brow Grooming Serum - Beauty Heroes® Brow Grooming Serum - Beauty Heroes® Brow Grooming Serum - Beauty Heroes® Brow Grooming Serum - Beauty Heroes® Brow Grooming Serum - Beauty Heroes®

Brow Grooming Serum

4 reviews


“My eyebrows were still holding up in the evening with the way they were brushed in the morning!”

- Misty

Rye Beauty makes it's debut with a fully-loaded Brow Grooming Serum with the performance of a daytime brow gel. Packed with 12 nourishing and active ingredients of hair health–plus performance ingredients to keep your brows lifted and groomed all day–this lightweight, clear formula won’t flake or weigh brows down. Extra large fluffy brush separates brow hair for a perfectly soft look.


Brush the product onto brows in a downward motion first, then back up to set into place, fully coating every brow hair. The hold is flexible depending on your preference. Apply once as directed for featherweight hold, for stronger, all-day hold, dip the wand and brush through brows again. 

Pro tip: For extra fluffy brows, use Brow Grooming Serum like a primer under your favorite tinted brow gel. 


Superpower Ingredients

Aloe, Apple, Biotin, Cedarwood, Echinacea, Gotu Kola, Green Tea, Rye, Sandalwood

Full Ingredient List
Aqua (Water), Aloe Barbadensis Leaf Juice*, Ethyl Alcohol* (Grape Alcohol), Glycerin, Sodium Polyitaconate, Polyvinylprolidone (PVP), Gluconolactone, Propandiol, Hydroxyethlcellulose, Butylene Glycol, Camellia Sinesis (Green Tea) Leaf Extract, Centella Asiatica (Gotu Kola Extract), Echinacea Purpurea Extract, Secale Cereale (Rye Seed Extract), Pyrus Malus (Apple) Fruit Extract, Fusanus Spicatus Kernel (Sandalwood Nut) Oil, Juniperus Mexicana (Cedarwood) Oil, Ricinus Communis* (Castor) Seed Oil, Santalum Album (Sandalwood) Oil, Palmitoyl Hexapeptide-19, Palmitoyl Tripeptide-37, Acetyl Octapeptide-3, Soduim Phytate, Biotin, Caprylyl Glycol, Sodium Benzoate, Calcium Gluconate, Disodium Phosphate, Sodium Phosphate



Rye Beauty was founded by the Bay Area’s most in-demand eyebrow shaping expert Michele Holmes, owner of Michele Holmes Studio in Corte Madera, CA. Michele’s clientele includes industry-leading beauty experts, Silicon Valley execs, celebrities and more. Clients travel near and far for her natural brow shaping technique and expertise in brow health. She was named "The Eyebrow Whisperer" by the San Francisco Chronicle and has been featured in top publications such as Goop, InStyle, C Magazine, Marin Magazine and many more.

As a brow expert and former skinny brow sufferer, Michele has tried every growth serum, hair supplement and brow cosmetic on the market. Years of product testing gave her a wealth of knowledge, a passion for ingredient scrutiny and a desire for something that just didn’t exist. Developing her own product was the natural next step.

Rye Beauty Grooming Serum, named after her daughter Isla Rye, was born through the eyes of experience and took 3.5 years of careful formulating to get it right. Brow Grooming Serum is the first product of the soon to be Rye Beauty collection.


Customer Reviews
4.8 Based on 4 Reviews
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Mary P.
United States United States

Use it every day

This is the best brow gel. A little more expensive than other, but totally worth it. The tube lasts a long time. It holds without any crunchiness. My brows look great every day because of this and I feel like it conditions them.


Beauty Heroes®

We're so happy you found your brow Hero product! Rye is best in class!

Lori M.
United States United States

All day stay without stiffness

This is such a nice brow serum. It doesn’t add color, so is easy to use as a topper for a brow pencil. Despite not being stiff or sticky, my brows stayed in place all day. Plus, great growth ingredients.

Rebecca W.
United States United States

An essential in my routine

Discovered this through instagram and have been using for the last year. I use daily after my morning skincare routine and one tube lasts about 3-4 months. It provides a gentle hold without leaving a sticky/dry residue. I love the attention to clean/sustainable ingredients and I do think this initially helped with brow growth in the first ~6 months, less so now. I'd recommend.


Beauty Heroes®

Wow! Such a lovely review of Brow Grooming Serum. Thank you for sharing your experience, Rebecca. We're thrilled to hear it's working so well for you!

United States United States

Great Hold!

I was really happy with this brow serum having an amazing hold! My eyebrows were still holding up in the evening with the way they were brushed in the morning! Also Loved the serum did not leave a white flake on my eye brows in the evening! ( after wearing all day, I have had other brow serums do that!) Also had a great big brush for the brows!!

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