Coco Crayon

Description

This versatile crayon was designed with ease of application in mind! A creamy formula that glides on flawlessly while delivering beautiful pigment. Created to be used on the lips and cheeks for long-lasting color and made with zero plastic. Hydrating and conditioning ingredients are used to keep lips feeling moisturized all day long. Coconut oil helps to provide a feeling of protection and baobab seed oil to nourish, all while adding a pop of color. Available in 9 shades.

HOW TO USE IT

Sharpen pencil for best results. Outline lips and fill in for a perfect colored pout. Dab onto cheeks and blend. Please note opening it for the first time may be a little tricky due sustainable materials used.

INGREDIENTS

Superpower Ingredients

Baobab, Coconut, Vitamin E

Full Ingredient List

Octyldodecyl Stearoyl Stearate, Cocos Nucifera (Coconut) Oil, C10-18 Triglycerides, Copernicia Cerifera (Carnauba) Wax, Silica, Hydrogenated Vegetable Oil, Polyglyceryl-3 Diisostearate, Adansonia Digitata (Baobab) Seed Oil, Oryzanol, Glyceryl Undecylenate, Tocopherol (Vitamin E), Kaolin

May contain +/- CI 77491, CI 77492, CI 77499, CI 77891, CI 15850

ABOUT THIS BRAND

A Mexican-born, Australia-dwelling mama of three, Ere Perez knows a thing or two about creating synergy and harmony. Growing up, Ere benefitted from a culture rich in tradition, spicy foods, bold colors, and passion-fueled art. Her grandparents were natural healers who introduced Ere to the power of plants, and her mother encouraged her to experiment with beetroot to stain her lips, wary of anything conventional that may contain synthetic and harmful ingredients. Ere was raised to revere the land, its potential, and its people, so when she migrated to Sydney, Australia, she rooted down with these values pulsing through her. Sydney, with its chic simplicity and easy-going beach culture, inspired Ere in new ways: the food was clean and light, her natural surroundings near Bondi Beach were breathtaking. The richness of her Mexican roots juxtaposed with the freshness of her new home gave Ere a unique point of view when it came to natural cosmetics: she was looking for bold color made with clean ingredients that she could afford. Not finding what she was looking for, Ere decided to create it. Fifteen years later, Ere Perez is a global brand rooted in passion and simplicity, striking the perfect balance in quality, affordability, and fun!

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.