SmartCurl Boost & Define Shampoo

Description

EVOLVh SmartCurl Boost & Define Shampoo is created to set the stage for soft, smooth and beautifully defined waves, curls, coils and kinks. It gently cleanses without leaving hair feeling stripped, while providing moisture and nourishment for textured hair. The formula helps prepare curls for styling with enhanced definition and less visible frizz, even in humid conditions.

Amino acid surfactants provide a gentle cleansing base, while castor oil esters complement the formula with shine-enhancing care. WaveMax, a blend of flaxseed and chia, helps maintain curl definition while minimizing the effects of frizz and humidity. Together, these ingredients leave curls feeling nourished, flexible and ready to style.

HOW TO USE IT

Massage into wet hair and scalp, working into a rich lather from roots to ends. Rinse thoroughly with warm water, then repeat if a deeper cleanse or additional lather is desired.

INGREDIENTS

Superpower Ingredients

Amino Acid, Castor Oil Esters, Chia, Flaxseed

Full Ingredient List

Water (Aqua), Disodium Cocoyl Glutamate, Sodium Cocoyl Glutamate, Sodium Cocoyl Alaninate, Sodium Methyl Lauroyl Taurate, Lauramidopropyl Betaine, Ghatti Gum, Sterculia Urens Gum, Sodium Olivate, Linum Usitatissimum (Linseed) Seed Extract, Salvia Hispanica (Chia) Seed Extract, Caprylhydroxamic Acid, Glyceryl Heptanoate, Capryloyl Glycine, Glycerin, Hydrolyzed Corn Starch, Propanediol, Polycitronellol Acetate, Saccharomyces/Rice Ferment Filtrate, Sodium PCA, Sodium Phytate, Benzyl Alcohol, Xylitol, Natural Fragrance, Caprylic Acid, Citric Acid, Citrus Paradisi (Grapefruit) Peel Oil

ABOUT THIS BRAND

EVOLVh is a California-based, stylist-developed clean haircare brand offering a biology-led approach to hair and scalp care. Founded in 2009, the brand creates salon-quality shampoos, conditioners, treatments and styling products for a wide range of hair types and concerns. Its formulas feature biomimetic, clinically backed ingredients—including hair-identical amino acids, ceramides and peptides—selected to work in harmony with the natural biology and molecular structure of the hair and scalp. EVOLVh’s streamlined systems are designed to make personalized clean haircare approachable while bringing together thoughtfully selected ingredients, advanced formulation and professional performance.

Founder Boris Oak’s connection to haircare began at age 12, when he helped his mother grow a small salon into a thriving business. Early experiences mixing gels, mousses and other salon products inspired a lifelong interest in formulation and product innovation. Drawing on his industry expertise and commitment to health and wellness, Oak created EVOLVh to offer a clean, high-performance approach to haircare. Guided by the values of science, health and environmental responsibility, EVOLVh emphasizes ingredient transparency, thoughtful sourcing and eco-conscious manufacturing practices as part of its broader commitment to people and the planet.

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.