

Start Anew Matcha Cleansing Water
“This is so easy to use when I want a quick cleanse. My skin feels fresh and clean, and I love that there’s no rinsing.”
Description
evre. Start Anew Matcha Cleansing Water is a gentle micellar water created to refresh and balance the skin while removing dirt, oil and daily impurities. The no-rinse formula offers a simple, effective cleansing step with a fresh, weightless feel, leaving skin soft and comfortably cleansed without stripping.
Green tea extract provides antioxidant-rich support, while rice water helps maintain a soft, balanced feel. Cucumber water adds a light hydration and refreshing feel to the cleansing experience. Together, these skin-supportive ingredients complement the micellar base to lift away daily buildup while leaving skin feeling calm, hydrated and refreshed.
HOW TO USE IT
Shake well before use. Spray onto a cotton pad, then gently sweep over the face to remove daily impurities. Repeat as needed until skin feels clean. No rinsing is required.
INGREDIENTS
Superpower Ingredients
Cucumber Water, Green Tea Extract, Rice Water
Full Ingredient List
Cucumis Sativus (Cucumber) Distillate Water, Glycerin, Lauryl Glucoside, Camellia Sinensis (Green Tea) Leaf Extract, Oryza Sativa (Rice) Seed Water, Saccharomyces Ferment
ABOUT THIS BRAND
evre. is a natural skincare brand founded in New Zealand and made in the USA, created to offer teens and tweens a safe, age-appropriate introduction to skincare. The idea was born when founder Maree Glading, a mother herself, couldn’t find products she felt confident giving her daughter—products that were gentle, effective, and free from harsh ingredients. Drawing on her background in consumer goods and passion for well-being, Maree developed evre. natural and clean teen skincare to simplify skincare for younger users, using ingredients and formulas that are cruelty-free, palm-free, and thoughtfully designed for delicate skin.
More than just a skincare line, evre. natural and clean teen skincare exists to support the confidence and mental well-being of young people. Rooted in the belief that self-care can be empowering, the brand integrates positive messaging and mindfulness tools into its products and community. A portion of every sale is donated to youth mental health initiatives in both New Zealand and the U.S., reinforcing evre.'s commitment to social impact. From eco-conscious formulations to uplifting routines, evre. natural and clean teen skincare is made for every stage of growing up—encouraging young people to feel good, inside and out.
The Beauty Heroes Standard
Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:
- Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
- Is cruelty-free and has not been tested on animals.
- Does not contain synthetic fragrance.
- Does not contain silicones.
- Does not contain synthetic acrylates or petrochemical-derived polymers.
- Does not contain PEGs (polyethylene glycols).
- Does not contain sulfates.
- Does not contain parabens.
- Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
- Does not contain chemical UV filters.
Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.
To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.
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