Liquid Foundation

Description

withSimplicity Liquid Foundation provides lightweight, breathable coverage for a natural, seamless finish. Designed to blend effortlessly, this silky formula enhances the complexion without feeling heavy or cakey, making it an ideal choice for everyday wear.

Formulated with nourishing botanicals like aloe, lavender, and sugarcane-derived squalane, it helps maintain hydration while leaving skin feeling soft and comfortable. The smooth, buildable texture allows for customizable coverage, making it a versatile addition to any beauty routine.

HOW TO USE IT

Dispense 1-2 pumps and apply to the cheeks, chin, and forehead. Using a dense, flat-top foundation brush, blend in circular motions for even coverage, ensuring a seamless finish. For buildable coverage, apply in thin layers as needed.

INGREDIENTS

Superpower Ingredients

Aloe, Lavender, Squalane, Vanilla Extract

Full Ingredient List

Aloe Barbadensis Leaf Juice*, Aqua (Water), Glycerin*, Oryza Sativa (Rice) Powder*, Boron Nitride, Candelilla Wax, Squalane, Butyrospermum Parkii (Shea) Butter*, Chamomilla Recutita (Matricaria) Flower Extract*, Lecithin*, Tocopherol (Vitamin E), Vanilla Planifolia Fruit Extract*, Origanum Vulgare (Oregano) Leaf Extract*, Thymus Vulgaris (Thyme) Extract, Olea Europaea (Olive) Leaf Extract*, Rosmarinus Officinalis (Rosemary) Flower Extract*, Lavandula Angustifolia (Lavender) Flower Extract, Hydrastis Canadensis (Goldenseal) Root Extract.

May Contain [+/-]: Titanium Dioxide (CI 77891), Zinc Oxide (CI 77947), Iron Oxides (CI 77491, CI 77492, CI 77499)

*Organic

ABOUT THIS BRAND

withSimplicity is a beauty brand based in Harrisonburg, Virginia, dedicated to making high-quality, healthy beauty skincare and makeup accessible to all. Founded by Irina Dovganetskiy, a mother and Master Esthetician, withSimplicity was born from her passion for natural, plant-based ingredients and a desire to simplify beauty routines without compromising on quality. Every product is crafted with carefully sourced, minimal ingredients that align with a mindful lifestyle, offering a thoughtful alternative to conventional beauty.

Committed to giving back, withSimplicity supports local and global communities through initiatives like partnering with New Creation to combat human trafficking. Rooted in sustainability and social impact, withSimplicity proves that self-care and community care can go hand in hand.

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.