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Rye Beauty

Brow Grooming Serum


Rye Beauty makes it's debut with a fully-loaded Brow Grooming Serum with the performance of a daytime brow gel. Packed with 12 nourishing and active ingredients of hair health–plus performance ingredients to keep your brows lifted and groomed all day–this lightweight, clear formula won’t flake or weigh brows down. Extra large fluffy brush separates brow hair for a perfectly soft look.


Brush the product onto brows in a downward motion first, then back up to set into place, fully coating every brow hair. The hold is flexible depending on your preference. Apply once as directed for featherweight hold, for stronger, all-day hold, dip the wand and brush through brows again. 

Pro tip: For extra fluffy brows, use Brow Grooming Serum like a primer under your favorite tinted brow gel. 


Superpower Ingredients

Aloe, Apple, Biotin, Cedarwood, Echinacea, Gotu Kola, Green Tea, Rye, Sandalwood

Full Ingredient List
Aqua (Water), Aloe Barbadensis Leaf Juice*, Ethyl Alcohol* (Grape Alcohol), Glycerin, Sodium Polyitaconate, Polyvinylprolidone (PVP), Gluconolactone, Propandiol, Hydroxyethlcellulose, Butylene Glycol, Camellia Sinesis (Green Tea) Leaf Extract, Centella Asiatica (Gotu Kola Extract), Echinacea Purpurea Extract, Secale Cereale (Rye Seed Extract), Pyrus Malus (Apple) Fruit Extract, Fusanus Spicatus Kernel (Sandalwood Nut) Oil, Juniperus Mexicana (Cedarwood) Oil, Ricinus Communis* (Castor) Seed Oil, Santalum Album (Sandalwood) Oil, Palmitoyl Hexapeptide-19, Palmitoyl Tripeptide-37, Acetyl Octapeptide-3, Soduim Phytate, Biotin, Caprylyl Glycol, Sodium Benzoate, Calcium Gluconate, Disodium Phosphate, Sodium Phosphate



Rye Beauty was founded by the Bay Area’s most in-demand eyebrow shaping expert Michele Holmes, owner of Michele Holmes Studio in Corte Madera, CA. Michele’s clientele includes industry-leading beauty experts, Silicon Valley execs, celebrities and more. Clients travel near and far for her natural brow shaping technique and expertise in brow health. She was named "The Eyebrow Whisperer" by the San Francisco Chronicle and has been featured in top publications such as Goop, InStyle, C Magazine, Marin Magazine and many more.

As a brow expert and former skinny brow sufferer, Michele has tried every growth serum, hair supplement and brow cosmetic on the market. Years of product testing gave her a wealth of knowledge, a passion for ingredient scrutiny and a desire for something that just didn’t exist. Developing her own product was the natural next step.

Rye Beauty Grooming Serum, named after her daughter Isla Rye, was born through the eyes of experience and took 3.5 years of careful formulating to get it right. Brow Grooming Serum is the first product of the soon to be Rye Beauty collection.

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