Face Primer

Description

withSimplicity Face Primer provides a smooth, lightweight base that enhances makeup application while nourishing the skin. Its silky texture helps makeup glide on effortlessly, creating a long-lasting, soft-focus finish.

Infused with skin-loving ingredients like aloe vera and green tea extract, it soothes and hydrates while minimizing the appearance of pores and fine lines. The result is a balanced, refreshed complexion, ready for flawless makeup application.

HOW TO USE IT

Apply a thin, even layer of primer to clean, moisturized skin using a makeup brush or fingertips. Focus on areas where makeup tends to fade or settle. Allow 2-3 minutes for the primer to set before applying foundation for best results.

INGREDIENTS

Superpower Ingredients

Aloe Vera, Glycerin, Green Tea Extract, Rose Hip Seed Oil, Squalane 

Full Ingredient List

Aqua (Water), Aloe Barbadensis Leaf Juice*, Simmondsia Chinensis (Jojoba) Seed Oil*, Squalane, Glycerin*, Silica, Oryza Sativa (Rice Bran) Wax, Tocopherol (Vitamin E), Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Camellia Sinensis (Green Tea), Rosa Canina (Rose Hip) Seed Oil, Origanum Vulgare (Oregano) Leaf Extract*, Thymus Vulgaris (Thyme) Extract, Cinnamomum Zeylanicum (Cinnamon) Bark Extract*, Rosmarinus Officinalis (Rosemary) Leaf Extract*, Lavandula Angustifolia (Lavender) Flower Extract, Hydrastis Canadensis (Goldenseal) Root Extract.

*Organic

ABOUT THIS BRAND

withSimplicity is a beauty brand based in Harrisonburg, Virginia, dedicated to making high-quality, healthy beauty skincare and makeup accessible to all. Founded by Irina Dovganetskiy, a mother and Master Esthetician, withSimplicity was born from her passion for natural, plant-based ingredients and a desire to simplify beauty routines without compromising on quality. Every product is crafted with carefully sourced, minimal ingredients that align with a mindful lifestyle, offering a thoughtful alternative to conventional beauty.

Committed to giving back, withSimplicity supports local and global communities through initiatives like partnering with New Creation to combat human trafficking. Rooted in sustainability and social impact, withSimplicity proves that self-care and community care can go hand in hand.

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.