Straight Up Volumizing Peptide Mascara

Description

RMS Beauty Straight Up Volumizing Peptide Mascara is a long-wearing mascara designed to deliver dramatic volume and lift for up to 12 hours. Its plush brush coats and separates lashes with rich black pigment, building fullness and definition with each application. The versatile formula moves from subtle daytime enhancement to bold, voluminous lashes with a few additional coats.

The exclusive Tri-Locking System is designed for smudge-free, flake-free and clump-free wear with minimal fallout, helping maintain a polished look throughout the day. Candelilla wax contributes a smooth, rich texture, while Pro-Peptides complement the formula with conditioning benefits for healthier-looking lashes. White tea leaf extract rounds out the blend with antioxidant properties, creating fuller, longer-looking lashes with lasting definition.

HOW TO USE IT

Hold the wand horizontally and wiggle the brush from the base of the lashes to the tips. Continue sweeping upward to separate and evenly coat each lash. Allow each coat to dry slightly before layering more for added volume.

INGREDIENTS

Superpower Ingredients

Candelilla Wax, Pro-Peptides, White Tea Leaf Extract

Full Ingredient List

Water/Aqua/Eau, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de Candelilla, Butyrospermum Parkii (Shea) Butter*, Polyglyceryl-6 Distearate, Glycerin, Dimer Dilinoleyl Dimer Dilinoleate, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de Carnauba, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Zea Mays (Corn) Starch (Non-GMO)*, Butylene Glycol, Xanthan Gum, Arginine, Phenethyl Alcohol, Portulaca Grandiflora Extract, Camellia Sinensis (White Tea) Leaf Extract, Glycoproteins, Oligopeptide-2, Iron Oxides (CI 77499)

*Organic

ABOUT THIS BRAND

Several years ago, Rose-Marie Swift began to experience some severe health issues. In her healing process and intense research, she discovered that some of the toxic chemicals and heavy metals in her system were also found in today's beauty products we use daily. After rebuilding her own health, Rose-Marie realized she wanted to help other women claim their right to healthy, clean beauty and created the first of its kind, truly organic color cosmetic line, RMS Beauty. RMS Beauty’s concern for health and beauty extends far beyond the people and try to keep the planet in mind at every step which is why they are committed to creating packaging that is minimal, recyclable or reusable.

The Beauty Heroes Standard

Every product at Beauty Heroes meets our Healthy Beauty Standard—a rigorous set of ingredient, sourcing, performance, and sustainability requirements that goes well beyond global cosmetic regulations. This product:

• Meets or exceeds cosmetic ingredient regulations in the United States, Canada, the European Union, and Japan.
• Is cruelty-free and has not been tested on animals.
• Does not contain synthetic fragrance.
• Does not contain silicones.
• Does not contain synthetic acrylates or petrochemical-derived polymers.
• Does not contain PEGs (polyethylene glycols).
• Does not contain sulfates.
• Does not contain parabens.
• Does not contain petroleum-derived ingredients such as mineral oil, petrolatum, carbomer, nylon, vinyl polymers, or similar materials commonly used in conventional cosmetics.
• Does not contain chemical UV filters.

Our Healthy Beauty Standard extends beyond ingredients alone. We also evaluate formulation integrity, ingredient sourcing, environmental impact, packaging, brand values, and product performance before a product is accepted into our collection.

To learn more about our complete ingredient standard—including our approach to sustainability, packaging, philanthropy, and responsible sourcing—visit our full Healthy Beauty Standard.