Blue Beauty is a global movement, started by our Founder Jeannie Jarnot in 2018 to celebrate beauty brands striving to make the planet better and the conscious consumers and early supporters of the companies paving the way. The movement was inspired by many of the brands and founders Beauty Heroes partners with looking to make a positive impact on the environment through their beauty, wellness and lifestyle businesses.

Moving beyond green beauty means that above and beyond finding ways to wholeheartedly embrace organic and plant-based beauty and minimize our impact on the environment, Blue Beauty brands are finding ways to regenerate, improve and repair it in ways big and small.

We hope you will enjoy shopping our curation from some of the most environmentally conscious brands in the world.