MARA

MARA is a California-based skincare brand rooted in algae-infused, marine-powered formulations designed to support radiant, balanced-looking skin. Founded by Allison McNamara, who was inspired by her upbringing along the Southern California coast and a pivotal trip to the Sea of Marmara, the brand centers its approach on simplicity and thoughtful formulation. MARA is known for its proprietary algae blend—wild-collected from the coasts of Ireland and France—and its focus on combining marine superfoods with modern skincare innovation to create a streamlined, sensorial ritual.

With a distinct point of view that merges ocean-sourced ingredients with a refined, minimalist aesthetic, MARA offers a curated range of skincare essentials designed for everyday use. The brand emphasizes responsible sourcing practices, including hand-harvested algae to help preserve marine ecosystems, and formulates with a balance of naturally derived ingredients and lab-supported actives. From its debut with Universal Face Oil to its expanded collection, MARA reflects a commitment to clean, considered skincare inspired by the sea.