After receiving a breast cancer diagnosis in 2011, founder Cynthia Besteman’s successful career in New York City real estate came to a halt. While undergoing treatment, one of her first actions was to toss out all beauty products containing unsafe ingredients, leaving her medicine cabinet bare. She was shocked by the mislabeling of many beauty products and dove into the world of natural skincare and launched Violets Are Blue in 2015. Violets Are Blue provides 10% of all products purchased toward skincare donations for cancer patients. Cynthia also provides patients at the Mt. Sinai Dubin Breast Center in NYC with a gifted package of her Beloved line upon their first day of chemotherapy.