Wendy Stragar founded Good Clean Love in 2003 and they have been helping women enhance their sexual pleasure and improve their reproductive health, all without toxic substances like petrochemicals, parabens, and hormones found in most personal lubricants and feminine hygiene products. Over the past decade, Wendy has partnered with leading scientists and gynecologists to develop a revolutionary line of feminine hygiene and vaginal wellness products so that women of all ages and at all stages of life can enhance their pleasure and improve their health.

Good Clean Love goes beyond the health of natural lubricants and feminine hygiene products with their commitment to the environment and community. They use green plastics for their packaging that is sugar-cane based and with certain sales, they donate to offset the carbon emissions of the product. They are a registered B-Corporation and have partnered with the Change for Women Collective.