Join Now

Eye Primer

Eye Primer - Beauty Heroes® Eye Primer - Beauty Heroes®
Alima Pure

Eye Primer

3 reviews



Eye Primer preps the eye area for eye makeup by helping eye products hold to your lid, allowing eye makeup to last longer. 


Apply Eye Primer to eyelids with clean fingertips until absorbed. 


Superpower Ingredients

Shea, Squalane

Full Ingredient List

Salvia Sclarea (Clary Sage) Flower/ Leaf/ Stem Water, Mica, Sucrose Palmitate, Polyglyceryl-10 Stearate, Squalane, Oleic/ Linoleic/ Linolenic/ Polyglycerides, Glyceryl Stearate, Cetearyl Alcohol, Glycerin, Olive Glycerides, Aqua (Water), Glyceryl Caprylate, Apricot Kernel Oil Polyglyceryl-4 Ester, Sodium Stearoyl Lactylate, Tocopherol, Sodium Levulinate, Sodium Anisate, Microcrystalline Cellulose, Butyrospermum Parkii (Shea) Butter, Olea Europaea Fruit Oil (Olive Oil), Cellulose Gum, Persea Gratissima (Avocado) Oil, Cellulose [+/- CI 77891 (Titanium Dioxide), CI 77491(Red Iron Oxide)]


Founded by Kate O'Brien in 2004, Alima Pure began it's journey as a representation to connect and empower others. With no prior beauty experience, Kate was determined to create an all natural cosmetics brand, utilizing only clean, non-toxic ingredients. With a true belief on enhancing what you mostly love about yourself without hiding who you truly are, Alima Pure seeks to become an empowering tool of self-expression. As a member of 1% for the planet, Alima Pure donates 1% of annual sales to environmental organizations. Today, Alima Pure has become a luxurious high-performing cosmetics brand known for their clean ingredients and minimal waste free packaging. 


Customer Reviews
2.7 Based on 3 Reviews
5 ★
4 ★
3 ★
2 ★
1 ★
Write a Review Ask a Question

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
Lauren W.
United States United States

Causes eye irritation

I don't have overly sensitive eyes, and I notice this product causes my eyes to sting. I also wish it provided a little more coverage or acted as a base. It is a very thin product. I am not the biggest fan.

United States United States

Eyeshadow Lasts Longer

Got this in one of the Beauty Heroes' limited edition makeup boxes, and I Iove it. If you try it, keep in mind that this is not a concealer, it's a true primer with a bit of tint to keep away the white cast. It absolutely gives longevity to my eyeshadow, which is great because I have hooded eyes and shadow tends to rub off throughout the day when I don't have on a primer. Also, I'm not sure what it is about this product, perhaps because it's specifically formulated for eyes, but it works much better than when I try and use a face primer on my eyes. I have extremely sensitive and reactive skin and have had no issues with stinging or other sensitivities.

United States United States

Not recommended

I do not like to give a bad review but unfortunately I had to throw this item away as it affected my eyes; stinging, redness, watery eyes! Think before you purchase. I had to deal with it at work on virtual meetings; not good!


Beauty Heroes®

We're sorry to hear that Eye Primer didn't work for you. We've experienced great results with Eye Primer. What you're describing sounds likely that you have an allergy to one of the ingredients within the product itself. Always feel free to email our team and we're happy to help troubleshoot.

Recently Viewed