Celebrity green makeup artist JoAnn Fowler didn’t originally intend to create her own makeup line; it just happened that way after she sought natural beauty products that would perform well on set and came up empty-handed. Seeking to get away from harmful synthetics common in conventional makeup, and not finding practical solutions in existing clean formulas, she ultimately created Sappho New Paradigm.

Sappho Makeup is defined by vegan and certified organic ingredients and is free from carcinogens, endocrine disruptors, silicones, microplastics and other ingredients that are all-too-common in cosmetic products. Each and every detail of these products has been carefully developed, from the formulas that are effective on all skin types to the sustainable packaging of their glass tubes and bottles. The company has demonstrated that conscious, healthy and non-toxic makeup products like their Essential Foundation and Concealer can still drive performance.