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Nourish & Amplify Mascara

Nourish & Amplify Mascara - Beauty Heroes® Nourish & Amplify Mascara - Beauty Heroes®

Nourish & Amplify Mascara



After over five years of development, Plume has launched their Nourish & Amplify Mascara that is designed to provide long, full, glam-looking lashes. This long-wearing, non-flaking and buildable formula delivers length and volume while also promoting healthy lashes by using Plume’s patented growth-promoting actives so that your lashes get better and better with daily wear.


Starting at the base of your lashes, shimmy the brush back and fourth while pulling upwards to bring out lengthiest lashes. For a luxurious length start with one coat. For voluptuous volume two coats. 


Superpower Ingredients

Castor, Rice, Shea

Full Ingredient List

Isoamyl Laurate, Isoamyl Cocoate, Silica, Cetearyl Olivate, Sorbitan Olivate, Oryza Sativa Cera (Rice Bran Wax), Butyrospermum Parkii (Shea) Butter, Candelilla Cera (Candelilla Wax), Rhus Verniciflua Peel Cera (Berry Wax), Ricinus Communis (Castor) Seed Oil, Emblica Officinalis Fruit Extract, Olea Europaea (Olive) Fruit Oil, Hydrogenated Olive Oil, Olea Europaea (Olive) Oil Unsaponifiables, Cera Carnauba (Carnauba Wax), Tocopheryl Acetate, Coleus Forskohlii Root Oil, Sodium Cocoyl Glutamate, Lauric Acid, Arginine, Cystine

May Contain: Titanium Dioxide (CI 77891), Iron Oxide Yellow (CI 77492), Iron Oxide Red (CI 77491), Iron Oxide Black (CI 77499) 


After the birth of her first child, Plume Founder Lauren Bilon suffered from significant hair and eyelash loss. Her lashes regrew with a pharmaceutical product, but she endured dangerous side effects including discolored eyelids, burning skin, and blurred vision. To salvage her eye health, she turned to glue-on false eyelashes, but those led to a severe and painful eye infection. Disenchanted by her options, Lauren took the reins.

Through extensive research, she achieved dramatic eyelash enhancements from a host of natural ingredients. However, many of the ingredients were hard to find, required refrigeration, perished quickly, and refused to mix together. Lauren partnered with leading natural and organic cosmetics formulator who helped Lauren transform her formula into a stable, non-toxic, long-lasting, effective formula. Through the power of women and Mother Nature, Plume was born.


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